Market data report
Phuket rental market report: November 2026 edition
Phuket closed 2025 with 8.8 million arrivals (C9 Hotelworks), and airport arrivals ran 1.4 percent lower in the first half of 2026 (CBRE). Kamala leads the island for Airbnb revenue per listing, about USD 27,400 a year gross (AirROI), and 87 percent of Airbnb hosts are private individuals rather than companies.
Key figures
Six numbers, each with its source.
We only publish figures we can attribute. Where a number below is an average, it is an average across very different properties, and the next section says what that means for yours.
| Indicator | Figure | Period | Source |
|---|---|---|---|
| Visitor arrivals | 8.8 million | 2025 | C9 Hotelworks |
| Airport arrivals, change on a year earlier | Down 1.4 percent | H1 2026 | CBRE Thailand |
| Airbnb revenue per listing, Kamala (gross) | About USD 27,400 a year | Latest available, checked October 2026 | AirROI |
| Share of Airbnb hosts who are private individuals | 87 percent | Latest available, checked October 2026 | AirROI |
| Foreign ownership transfers, Phuket | 1,190 | 2025 | REIC, via Khaosod English |
| Purchases by Russian buyers, change by value | Up 75.9 percent | H1 2026 | REIC, via The Nation |
8.8 million arrivals in 2025
Visitor arrivals to Phuket over 2025. Source: C9 Hotelworks, Phuket Hotel & Tourism Market Update 2026.
1.4 percent fewer airport arrivals, H1 2026
Phuket airport arrivals in the first half of 2026, down on the previous year. Source: CBRE Thailand, Phuket figures H1 2026.
USD 27,400 per Kamala listing, a year
Kamala is the area with the highest Airbnb revenue per listing on the island. Gross, before any cost, averaged across every listing from studios to large villas. Source: AirROI, Phuket province data.
87 percent of hosts are individuals
Most Airbnb listings in Phuket are run by private owners rather than management companies. Source: AirROI, Phuket province data.
1,190 foreign ownership transfers in 2025
Ownership transfers to foreign buyers recorded in Phuket over 2025. Source: Real Estate Information Center (REIC), reported by Khaosod English, March 2026.
75.9 percent more Russian buying, H1 2026
The rise by value in purchases by Russian buyers in the first half of 2026. Source: REIC, reported by The Nation.
By area
What we can say about each part of the island, and what we cannot.
Kamala is the only area for which we hold an independent revenue figure we are prepared to quote. For the others we describe how the market behaves, from what we see on the ground, and leave the numbers to comparables for your own property.
Kamala
Highest Airbnb revenue per listing on the island in AirROI’s data, about USD 27,400 a year gross. That average covers studios and large villas alike, so comparables for your own property matter more here than the headline.
Bang Tao, Cherng Talay and Pasak
Where most of the island’s villa stock sits. Pasak is inland, where guests need a car and new villas are increasingly built, which changes what a listing is comparable to.
Surin
Prices fall away sharply as you leave the beach, and much of the stock is co-ownership, where the building’s rules decide whether short stays are allowed at all.
Layan
High nightly rates on relatively few nights; many villas are used by their owners for a few weeks and sit empty most of the year.
Kata and Karon
Hotel country: a private property competes with resort rooms, the stock is mostly apartments, and the beaches empty more sharply in the green season than the north-west.
Rawai and Nai Harn
The month rather than the night: November to April brings guests staying four weeks to three months, and the area holds bookings into wet-season months when the west coast empties.
Chalong
No swimming beach, so a long-term rental market: residents on six or twelve month leases, and the marina’s own long-stay population.
Reading the data
What these numbers cannot tell you about your property.
An average is not your house
Two houses on the same road can earn very different amounts, depending on the plot, the pool, the age of the systems and how much the owner uses it. An area average is a starting point.
Gross is not net
Platform revenue is what guests paid. Management, cleaning, utilities, maintenance and platform commissions come out before anything reaches you.
The platforms measure differently
AirROI and Airbtics use different methods (Airbtics works on medians), so their figures for the same area do not match. Compare like with like, from one source.
Short stays are regulated
Stays under 30 nights fall under the Thai Hotel Act, and most private properties hold no hotel licence. Revenue data does not tell you whether your property may take them.
Your own figures
From the island average to your property.
This report is island data. For your own property there are two other tools. Use the calculator for an instant indicative range, done yourself in about a minute. Ask for the free appraisal when you want the real twelve-month booking record of properties comparable to yours, in your area, month by month: it is prepared by hand, sent by email within three working days, and yours whether or not you ever speak to us again.
Free personalised appraisal
Occupancy, nightly rate and revenue that comparable properties actually achieved, not estimates, and how the year splits between November to April and May to October where you are.
Instant calculator
A quick indicative range at your purchase price, using the general estimate we work with. Use it to explore, before you ask for the appraisal.
Straight answers
What owners and buyers ask about the Phuket market.
How much is the average rent in Phuket?
Is buying a condo in Phuket a good investment?
What return does a Phuket rental property make?
Which area of Phuket earns the most from short-term rental?
How many tourists visit Phuket?
Are most Phuket Airbnb hosts companies?
Method and sources
Where every figure comes from.
Figures as published by each source and checked on 28 October 2026. Each edition is named after the month it is published, and we plan to update the report regularly.
Authors
Written by Silvain, General Director, with Pattama, Operational Director. They run Phuket Property Manager, the property management arm of Empire Estates Phuket Co., Ltd, from Choeng Thale.
Tourism
C9 Hotelworks, Phuket Hotel & Tourism Market Update 2026 (c9hotelworks.com). CBRE Thailand, Phuket overall figures H1 2026 (cbre.co.th).
Short-stay rentals
AirROI, Airbnb data for Phuket province (airroi.com). Airbtics, annual Airbnb revenue in Phuket (airbtics.com), which uses a different, median-based method.
Property transactions
Real Estate Information Center (REIC), as reported by Khaosod English (4 March 2026) and The Nation (nationthailand.com).
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